Sunday, March 29, 2009

BTO: CBRE tops brand survey yet again

Business Times - 17 Mar 2009

CBRE tops brand survey yet again

FOR the eighth year in a row, CB Richard Ellis (CBRE) has been named the leading global brand in commercial real estate, according to a survey of real estate professionals from around the world.


CBRE said last week that it has achieved the honour every year since the survey's inception in 2002.


The survey, conducted by The Lipsey Company, measures how industry participants perceive commercial real estate brands.


More than 40,000 professionals from Reits, institutions, lenders, commercial brokerages, and asset and property management firms participated in the survey. Responses came from the US and international real estate professionals.


'Our peers have spoken, and for the eighth straight year, they have chosen CB Richard Ellis as the top commercial real estate services brand in the world,' said Pauline Goh, managing director, CBRE Singapore.


The Lipsey Company provides training and professional development services to the commercial real estate industry.


CBRE is a Fortune 500 and S&P 500 company headquartered in Los Angeles. It has over 30,000 employees (excluding affiliates), and its network includes more than 300 offices (excluding affiliates) worldwide.


CBRE provides a wide range of services including advising and executing property transactions; property, facilities and project management; mortgage banking; valuation services; and research and consulting.

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